Remember the Lisa? Introduced by Apple a year before the Macintosh, she was the first personal computer with a GUI (graphical user interface) and in many ways more powerful than the Mac. But, the Lisa cost $9,995 and there were technical cliches including a slow processor and a two-floppy drive system called "Twiggy."
The big problem with Lisa, however, was Steve Jobs was forced out of its development (hard to imagine these days) and instead he "adopted" the Macintosh project. And when it came to marketing, Apple's Lisa marketing team was never able to generate the kind of "awesomeness" about Lisa that Job's clearly created for the Macintosh.
In January, 1985, the Lisa was re-branded "Macintosh XL" and allowed to fade away from existence.
Thanks Dalin Durfee for permission to use this carton. To see more of Dalin's work, you can visit his website, http://sqcomic.com.